Course Detail
Digital Marketing
- Along with ZICA’s program completion certificate, the student can apply for multiple certificates from Google, Facebook, Hubspot, LinkedIn etc.
- Increase technical and visualization skills.
- Learn from Google certified professionals.
Program In Digital Marketing (6 Months)
Learn from Professionals
Digital marketing refers to advertising and promotion through digital channels such as search engines, websites, social media, email, and mobile apps. Learn from Google-certified professionals and enroll in a practical course led by industry experts. Gain comprehensive knowledge of SEO, social media, email marketing, analytics, and optimization through real-world projects and campaigns. Stay updated with the latest industry trends and tools while receiving personalized guidance and mentorship. Develop practical skills and become industry-ready to succeed in today’s competitive digital landscape.
Become A Professional Artist
While digital marketing covers a wide range of marketing activities, this program focuses on the essential concepts, strategies, tools, and techniques used in modern online promotion. Students learn about different types of online marketing and important industry terminologies, along with the fundamentals of web advertising and campaign planning. The curriculum also covers Google Ads and account setup, search engine marketing, SEM in modern business, display advertising, email marketing, mobile marketing, social media strategy, and Google Analytics.
Be Industry Ready
At the end of the program, the student can be part of any existing strong digital marketing team or individually work comfortably with a deep domain understanding of digital marketing, social media and brand management.
Program Highlights:
- Increase technical and visualization skills
- Learn a complete digital marketing pipeline
- Placement support
- Get four certificates (ZICA, Google, Facebook and Hubspot)
MODULE 1 : Module Outline
- Introduction to Digital Marketing.
- Search Marketing
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Other Types of Online Marketing
- Social Media Marketing
- Inbound Marketing
- Web Analytics
Career Avenues
- Search Engine Optimizer
- SEM manager
- Social Media Marketing Manager
- Content Marketing Manager
- Inbound Marketing Manager
- Web Analyst
Frequently Asked
Questions
Students can develop practical skills in SEO, Google Ads, social media marketing, content creation, email campaigns, website promotion, Google Analytics, and campaign optimization. The training at ZICA Boring Road, Patna focuses on practical learning through projects and real-world examples, helping students understand how businesses attract visitors, generate leads, improve online visibility, and measure campaign performance. Learners can also gain experience with commonly used marketing tools and techniques, making it easier to apply their knowledge to business requirements and build a practical portfolio.
ZICA Boring Road, Patna offers practical training designed to help students understand modern online marketing and advertising strategies. The program covers important areas such as SEO, paid advertising, social media, content promotion, analytics, and campaign management. Students can work on practical projects, understand how different marketing channels are used by businesses, and receive guidance throughout their learning journey. This combination of concepts and practical exposure can help learners from Patna and Bihar prepare for employment, freelancing, or opportunities with local businesses and marketing agencies.
Yes. The program is suitable for beginners who want to build a career in online marketing and advertising, even if they have limited previous experience. Students can start with the fundamentals and gradually learn advanced areas such as SEO, Google Ads, social media marketing, analytics, content strategy, and campaign optimization. Practical exercises and project-based learning can help beginners understand how these techniques are applied to real business situations. With proper guidance and consistent practice, learners can develop the confidence and skills needed to explore entry-level opportunities in Patna, Bihar, and other cities.
Yes. After developing practical skills and completing relevant projects, students can explore different entry-level and specialized roles in the online advertising industry. Career options may include SEO Executive, Social Media Executive, Google Ads Executive, Content Marketing Executive, Digital Marketing Executive, and Marketing Analyst. Opportunities can be available with marketing agencies, startups, local businesses, e-commerce companies, and other organizations that need online promotion. Students in Patna can also use their practical portfolio and project experience when applying for jobs or internships in Bihar and other parts of India.
Yes. The skills learned can be useful for freelance projects involving SEO, social media management, Google Ads, content marketing, website promotion, and analytics. Freelancers can help businesses improve their online visibility, manage social media profiles, create promotional content, run advertising campaigns, and analyze website or campaign performance. Students can use their practical project experience to create a portfolio that demonstrates their abilities to potential clients. For learners in Patna and Bihar, freelancing can also provide opportunities to work with local businesses as well as clients from different cities and regions.