Course Detail
Digital Marketing
- Along with ZICA’s program completion certificate, the student can apply for multiple certificates from Google, Facebook, Hubspot, LinkedIn etc.
- Increase technical and visualization skills.
- Learn from Google certified professionals.
Program In Digital Marketing (6 Months)
Learn from Professionals
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Learn from Google certified professionals. Enroll in a digital marketing course led by industry experts. Acquire comprehensive knowledge of digital marketing strategies, including SEO, social media, email marketing. Gain practical skills through real-world projects and campaigns. Stay updated with the latest trends and tools. Receive personalized guidance and mentorship to develop a strong understanding of digital marketing analytics and optimization. Be industry-ready to excel in today’s competitive digital landscape.
Become A Professional Artist
While the term Digital marketing covers a wide range of marketing activities, this program deals with types of digital marketing & important terminologies, web advertising and fundamental components, Google Adwords & account setup, search engines and marketing, SEM in modern business, display advertising, e-mail marketing, mobile marketing, Social media strategy, Google Analytics etc.
Be Industry Ready
At the end of the program, the student can be part of any existing strong digital marketing team or individually work comfortably with a deep domain understanding of digital marketing, social media and brand management.
Program Highlights:
- Increase technical and visualization skills
- Learn a complete digital marketing pipeline
- Placement support
- Get four certificates (ZICA, Google, Facebook and Hubspot)
MODULE 1 : Module Outline
- Preface
- Principles of Design
- Sketching
- Still life
- Cartoon Drawing
- Digital illustration
- Computer Graphics
- Human Figure Study
- Anatomy study
- Animal Study (Skeleton)
- Perspective Study
- Colour Theory
- Story
- Character design
- Master Layout Design
- Layout & Background
Career Avenues
- Pre-production artist
- Character designer
- Layout / background artist
- Pre-production artist
- Character designer
- Character designer
Frequently Asked
Questions
ZICA's Digital Marketing programme is a comprehensive, certification-oriented course covering all major channels and disciplines of modern digital marketing. Students learn Search Engine Optimisation (SEO), Social Media Marketing and Management, Pay-Per-Click advertising (Google Ads, Facebook Ads), Email Marketing, Content Marketing, Website Design basics, Video Marketing, and Digital Analytics. A distinctive feature is that along with ZICA's programme certificate, students can apply for multiple third-party certifications from Google, Facebook (Meta), HubSpot, and LinkedIn — building a credential portfolio that is directly valued by employers and clients.
Digital marketing is one of India’s fastest-growing and most in-demand professional fields. India's internet user base exceeds 800million people, with massive growth in digital advertising spending from brands across every sector. Every company — from startups to multinationals — needs digital marketing expertise, creating nationwide demand that is not limited to metro cities. The Digital India initiative continues to expand internet access, and OTT, e-commerce, and social media growth all drive the need for digital marketing professionals. It is one of the most accessible high-income careers for students from any academic background.
ZICA's Digital Marketing curriculum is structured to prepare students for — and qualify them to apply for — certifications from Google (Google Analytics, Google Ads), Facebook/Meta (Meta Blueprint), HubSpot (Inbound Marketing, Content Marketing, Email Marketing), and LinkedIn Learning. These certifications are internationally recognised, directly valued by employers as proof of platform-specific expertise, and are listed on professional profiles to increase credibility.
Graduates of ZICA's programme exit with both the ZICA programme certificate and multiple third-party certifications — a powerful combined credential.
Entry-level digital marketing professionals in India earn ?2.5–4.5 LPA across roles like Social Media Executive, SEO Analyst, and Digital Marketing Coordinator. Specialists in paid advertising (Google Ads, Facebook Ads) and SEO earn at the higher end of this range. With 2–3 years of experience, digital marketing managers earn ?5–12 LPA. Senior digital marketing managers and heads of marketing at established companies earn ?15–30 LPA+. Freelance digital marketing consultants —particularly those with performance marketing expertise — can earn equivalent to or more than salaried roles.
Digital marketing graduates pursue roles including Social Media Manager, SEO Specialist, SEM/PPC Specialist, Content Marketer, Email Marketing Specialist, Digital Marketing Analyst, Brand Manager (Digital), E-Commerce Marketing Specialist, and Performance Marketing Manager. Employers span virtually every industry — e-commerce companies, FMCG brands, startups, digital marketing agencies, tech companies, media companies, and retail brands. Digital marketing is also one of the strongest freelancing paths in India — businesses of all sizes need consistent digital marketing support on a retainer or project basis.